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Racial Equity 2030

A W.K. Kellogg Foundation challenge

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Project Summary

To eliminate barriers to access, we propose the establishment of a centralized communications agency to oversee nonprofit communications/outreach efforts in Battle Creek, Michigan.


This solution will eradicate silos in communication efforts that make it difficult for under served populations to access valuable resources, via the implementation of three interrelated assets, including a: 


Centralized Agency: Charged with coordinating communications/outreach efforts and providing nonprofits with an account manager for 1:1 strategy and implementation support.


Digital Community Platform: Created to (1) bridge communications between community members and nonprofits, (2) foster partnerships across nonprofit leadership, and (3) serve as the central location for promoting events and programming.

Communications Model: Informed by those most impacted and built to serve as a repeatable, city-wide framework for all nonprofits.


By centralizing communications, we can create a nonprofit communications ecosystem that effectively reaches vulnerable populations, ensuring that they have both access and knowledge of essential resources.

Watch the video below for a visual and audio retelling of the project.




Why Battle Creek, MI?

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Watch the video below for a visual and audio retelling of the project.




Vision & Goals

Given the barriers to public collaboration due to the COVID-19 pandemic, an essential component of our model is the creation of a single-source, digital community platform to bridge communications between community members and local nonprofit organizations, as well as foster collaboration and partnership across nonprofit leadership.


This platform will serve as a digital space for productive discussion among community members to share their thoughts, ideas, and challenges with leadership. It will also serve as the central location for promoting upcoming events and programming. Thus, eliminating siloed outreach efforts.


This is fundamental to eliminating barriers that keep residents from accessing the wealth of available community resources, as it removes the burden placed on residents to find appropriate programming for their needs. Likewise, it eliminates the need for nonprofit organizations to build capacity, expertise, and funding around communications, as they can now outsource such expertise to a centralized platform and supporting agency.

Commitment to Racial Equity and Racial Healing

The communications agency will embed WKKF’s commitments to racial equity and racial healing in the following manner:


Racial Equity - This initiative is positioned to transform how access to resources and opportunities is determined. By working with those who are directly impacted by their level of access to vital services, their first hand experiences with navigating these systems will inform us in how to address instances where a particular process or program provides unequal treatment and outcomes.


Racial Healing - The model is designed to center and prioritize the voices and experiences of those who navigate these social services and programming first hand. Their invaluable input will contribute to developing a more accurate picture of how resources and opportunities are actually being delivered and used, as well as understanding the average customer journey and access barriers for a person seeking services or information.


Two critical tenants of racial healing are those that have been harmed have an opportunity or space to be heard, and experience restitution for that harm. This model creates ongoing opportunities for one’s experience and concerns to be heard and addressed. This feedback will be integral to the continued success of the network of nonprofits in responding timely and sufficiently to improve their service delivery and customer service.

Public Speaker

Accessibility Statement

Ensuring all voices are heard is imperative to the success of this project. Accommodations and opportunities will include but are not limited to:

• Ongoing consultation and feedback loops with disabled community members.

• Job and/or volunteer opportunities will be structured to accommodate those with disabilities, and will consider creative and non-traditional channels of distribution to ensure these opportunities reach those who are disabled.

• Use a range of channels for outreach, such as video conferencing, mail, email, phone, on-site interpreters, transcriptions (close captioned videos, Braille, image descriptions/ALT text).

• Follow standard accessibility guidelines when designing digital platforms/materials.

• Include an ‘Accommodations’ section on registration and feedback forms for people to communicate potential barriers.

• Use mics and provide assistive listening devices (ALDs) at in-person meetings.

• Reserve front row seats or arrange seating in the meeting room to accommodate disabled attendees.

• Host in-person meetings in spaces that are ADA-accessible.

• Accommodate service animals.

Open Space Office

Timeline & Milestones

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Watch the video below for a visual and audio retelling of the project.

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